Archive for May, 2011

Good Host: Choosing a Proper Provider

Tuesday, May 31st, 2011

by Zima

My FridgeI think we all went through a stage in our lives, when we bought the biggest available fridge on the market, only to find out later that it will be filled exclusively with canned beer and maybe occasional pizza leftovers. After realizing what is wrong with this picture, we got rid of the fridge. Just then we meet our significant other, and in a few weeks time it becomes apparent that our new super cool picnic freezer is not enough to accommodate the newfound cooking drive. Also, it was made in China and is already broken. You know what I mean? Well, it’s the same with hosting providers.

What I’m saying is that often our ambitions may play a trick on us. Sure, we seem to be ready to build the next Facebook – we’ve got a community in need of a social network, a handy copy of SkaDate Dating Software, and an ultra awesome name that skips vowels and ends on a ‘z’. Off we go getting the best host known in the area. But wait.

Perhaps this is the best time to stop for a second and look back at your strategy. Notwithstanding the grand world domination aspirations, it is vital to plan ahead. If you know that your website will take time to expand, maybe it’s not wise to start right away with dedicated options. Actually, we advise customers to play around with our software for a month or so – just to get the hang of it, before starting a full-scale assault on the community. A way to save money during this stage is to sign up for shared hosting. No one is rushing you, so once you feel you are ready to get the attention of thousands of users, you’ll just switch to a better option.

Now, all those thousands of users. They will definitely love hanging out at your place just for fun, but eventually you might decide to sell them something or even charge for admission. In this case you have to make sure the hosting provider has all the necessary security tools in place. These, of course come at additional price, but they will be worth it in the long run.

Another thing to consider while watching the rapid development of your site is bandwidth and space allotment. Did you know that on shared plans even as few as 10 people actively using your services at the same time will already consume quite a lot of resources? And the last thing you want is for your clients to be devastated with lags or downtime. The next step is to move to a dedicated server or a VPS, but eventually even that could be not enough due to growing membership. The choice here is to move to a more expensive dedicated server or save money and go for optimization solutions like nginx, eAccelerator and memcache.

But what if something still goes wrong? I bet you want to avoid the frustration of finding out the support team of your chosen hosting provider decided to celebrate La Tomatina with a week-long binge drinking trip to Spain. It is, thus, critical to check if the customer service of the chosen provider works 24/7, and has reliable and well-qualified staff.

La Tomatina

Juice!

Oh, and don’t forget to choose a Linux server! Sure, Windows back at home may seem more cozy and familiar, but it’s a proven fact of life that the best Server OS are still Linux or Unix.

By the way, you know what else can be better than pizza and beer in your fridge? Our Server Requirements. Very useful stuff right there. Just like when buying a new video game you look at the box to check if your hardware can run it, you should check if the hosting you are getting is compatible with SkaDate Dating Software. It is general understanding that hosting should be chosen to accommodate the software that will make you money, not the other way around. In our case we give you all the required info beforehand to simplify the search. On top of that we have a list of recommended hosting providers, based specifically on their compatibility with our solution. Choose them and your fridge, um, I mean website, will run like a kitten (with a discount at that). OK, maybe this wasn’t the best metaphor ever, but I hope you got my point.

Help Us Help You (Save Time and Money)

Tuesday, May 24th, 2011

by Zima

SupportLet me say this outright – we know how frustrating it is when instead of your beautiful dating website all you see on the monitor is a blank page, or when a new feature you longed for does not function for some mysterious reason. We’ve all been there before. In our case we’ve been there on both sides – while testing new products in-house and while trying to help the most important people in our lives – you, the customers.

With that said, SkaDate team would really prefer if the users of our dating software never encountered any problems at all, ever. That, unfortunately, is impossible for one simple reason. Once the product reaches a certain stage where it is highly customizable to fit various needs of very different audiences, the easiest surface solutions are no longer enough to fix everything in just a few clicks. That is why we employ a handpicked team of highly skilled support technicians for your convenience.

As anyone who has ever dealt with customer support knows, the fixing-up process could be unpleasant, annoying and tedious. Here are a few tips to avoid this and to make your life much more easier.

Identify your problem clearly. I cannot stress enough the importance of this vital step. It is crucial to realize that SkaDate Dating Software is a professional business solution that can seem complex at the first glance. The more you work with it the more flexibility you will notice. However, for a novice user all the available options could seem overwhelming. The instinct here might be to ask for support on all matters at once immediately.

A better approach would be to tackle each individual problem separately. Create a ticket, name it as descriptively as possible (a subject line stating just ‘Hello’ will be definitely lost among others), get support, get the problem solved, close the ticket, and move on to the next issue. Posting a lengthy plea for help in a single email with generic name will actually slow down the process, as it will take operators more time to find it, sort out the list into separate instances and check them one by one.

While doing this remember to supply full info on the matter in question. Also, please trust us when we say that we need something specific from you, like a screenshot or log. It is not in our interest to drive you insane with weird requests. The only reason our support asks you for something is to get to the root of the issue faster. We had cases where a problem at hand required just a minor tweaking, and yet the battle to solve it raged on for well over a week, all because of a lonely screencap missing in action.

Sometimes new customers appeal to our support believing that there is a bug in the software. Look at it this way – the Demo on our website is not a standalone product. It runs on the very package you are using. Thus if you see a feature working correctly in the demo, it should work on your side as well. Any differentiating results can come only from the incorrect setup or hosting. We’ll be glad to help you with the former, but sadly there is not much we can do with the later. Here is a quick list of issues that identify server complications (Call-Your-Provider Stuff) -

MySQL server has gone away
Database connection failed in (directory)
500 Internal Server error
Fatal error: Allowed memory size exhausted

Now for the ‘saving money’ part. As you know, we offer a month of free support to all new customers, but then we charge a monthly fee for continuous use of the service. This happens because we follow certain market rules, and since it was our conscious decision to stay within a very confined niche, we simply cannot operate otherwise while handling thousands of subscribers. There is, however, a way for you to get all the support you need for free.

Six years of operation proved to us that over 90% of all problems and their solutions can be found in our manuals and on the forum. This might be a lengthy read, but it will save you time and money in the long run if you will know what goes on inside the machine that drives your business.

As final words I want to tell you that we treasure every single customer. This is not just a random throw-away promo line at the end of a post. It is true. We are in this business together, and we are fully aware that you deal with thousands of your own clients on the daily basis. That is why we will do everything we can to make your communication with us as express, useful and painless of an experience as possible. Thank you and come again!

A Key to Success: Choosing the Right Domain Name

Friday, May 20th, 2011

by Zima

In recent times we have covered things like security features, making money through advertising and choosing correct design approaches while setting up websites. Security, money, design. Check. So, we are set to go then, right? Wrong.

Your website might be the Walt Disney Concert Hall of the Internet, and yet one tiny but important detail can ruin everything.
Therapistfinder.com

This.

In many instances the choice of a domain name is a key to website’s success or failure.  The example above clearly shows the problem – the address bar has no mercy or soul – it has yet to learn about sensitive stuff like the difference between rapists and therapists.

I know that many advisers on the web compare the branding process to naming a baby. Um, we only sort of agree with this here at SkaDate. True, the name should be unique notwithstanding your targeting area – dating software production, social network building, or MMORPG interest club running, but not too unique. Calling your portal Nirodtas Ald’augh’s Dungeon is just asking for trouble.

Also, there are people out there, who prefer naming their blogs or websites after themselves. It is not the best business solution, sure, but it still can work, if your name is Sting or Madonna. Not so much if you are one of those people with fun-loving parents, who torture their offsprings with stuff like Terry Bull or Stan Still. Imagine a domain name for Harry Bush’s Gateway to Love. Maybe not.

Of course, we realize that there are cases when your name is Markwart von Pentz. That’s just pure awesomeness right there! Dropping that might seem like a lost opportunity, and yet getting it down as a domain will likely lead to all sorts of hilarious misunderstandings.

Dita von Teese

Everything is better with a little bit of 'von'.

Now consider the business side of the matter. Mimicking an already successful ventures might seem like the best idea ever. After all, Chinese knock-off makers prosper with stuff like iFone, Soney, and Mikrosoft. So, why not name the newest trailer-parking social network Facesbok.com and be done with it? Well, unless you want to confuse the hell out of your users (not to mention angering them), maybe you should opt out of the idea. But look at the bright side – you can become a meme and the whole of Internet will have a laugh at your expense!

So what are we to do then?

I could give you a lengthy lecture on the subject. Unfortunately it’s rather boring and today is Friday. So, instead of listing over 9000 tips on domain naming (all readily available elsewhere), I will give you a condensed run through on what not to do. Do not make it complicated. Do not make it too long. Do not add numerals.  Do not make it obscure. Do not make it way off the website’s focus. Do not make it keyword-poor. Do not make it hard to type. So, basically, make it Match.com. You can’t miss after that.

PS

I don’t want to brag, but look at the top of the page. SkaDate.com. That’s the simplicity and clarity I’m talking about. The chance of mispronouncing it is slim and you know that you are entering a commercial entity that is linked to dating (and perhaps some Jamaican music). Easy to remember, easy to type, easy to find. I wish it could be the same with that therapist…

Take us for a ride, Laurel. That's the best therapy!

Take us for a ride, Laurel. That's the best therapy!

Here are a few examples of good domain names our customers chose for their SkaDate-powered websites:

Romancelatina.com
Localturks.com
Datingtoronto.com
Justnothot.com
Heartpool.com

SkaDate Features: Making Money Through Advertising

Tuesday, May 17th, 2011

by Zima

Making Money with Advertising

Let’s be honest with each other. It is possible that your ultimate goal in running a dating website might be matching the local padre with that goth chick from school coven, but for the rest of us it’s usually all about the money. And that’s OK – there is nothing wrong with making a living by giving the community what it wants.

Now, how exactly we all make a mint is our own business, but in this industry the two surface solutions are subscriptions and advertising. Of course it is important to realize that a startup is not likely to bring a lot of traffic immediately. This means that there should be a carefully planned strategy in place. Some successful independent dating site owners chose running their services for free initially, just to build the customer base and raise recognition. During that time the best way to see any revenue might be through using Google AdSense or any other affiliate programs, as well as employing direct banner advertising.

That’s where SkaDate Dating Software comes in. One of our most successful features is Geo-targeted Advertising. In the most basic sense it gives customers the freedom to spread original and custom advertising content through their website at a variety of positions.

The geo-targeted part? That’s pretty handy too – a customer can manually bind area-specific ads to separate banner sets. Or simply leave a region field to ‘Other’ and watch the system work its magic (it will chose which advertisement to display, depending on the visitors’ IPs). Also, don’t forget that if you are too busy mingling with goth chicks and padres to be bothered with looking for advertisers, you can always leave that to Google.

While choosing G-tools seems like the safest bet (and it is), there are, or course, other ways to increase income, if you are willing to put some effort into it. For instance, you can do a combination of AdSense and affiliate programs. Or go directly for the banner ads of local services potentially interesting to your customers. Think witchcraft shops or English-language courses. Wouldn’t they be interested in appealing directly to your customer base?

You might think that there is a catch here somewhere, as the post up to this point makes everything sound pretty simple. That’s because it is. Once you are running a SkaDate solution, the advertising setup is just a breeze, what with all the helpful templates and a video tutorial just in case. A proof not good enough for you? Here are some numbers – over 85% of all SkaDate users already utilize the system. It really works. Trust us.

Avoiding Potential Dangers of Online Dating

Friday, May 13th, 2011

by Zima

Safety first!

Safety first!

Remember the simpler times, when Bruce Willis still had hair and mostly appeared in comedies? Back then the most important question in online dating consisted of only three letters – A/S/L. Once that was out of the way, daters were ultimately on their own, using their best judgment and instincts in steering virtual and real relationships in the right direction.

All that could change pretty soon. Quite possibly, clients of dating services will be forced into answering a growing number of uncomfortable questions about their pasts, revealing Social Security information, and exposing other private data just to get into the game. All supposedly in a good cause.

Last year two people met online over at the web-dating giant Match.com. They liked each other enough to agree on a real date. That one also went smoothly and the happy couple moved on to the date number two. And that’s when the proceedings took a turn for macabre. After the date, the man followed the woman home and sexually assaulted her.

Skipping all the details, the victim now sues her attacker, as well as the dating service. She believes that Match.com is responsible for the incident somewhat, as the site does not screen out sex offenders, and, get this, the assaulter appeared to have six prior convictions for sexual battery. The woman, who was first known only as Jane Doe, said she wanted no money from the dating portal. She just wanted it to raise a barrier to prevent similar accidents from happening. This is obviously a very noble and brave move from a strong woman, which can only bring good, right?

But consider this – in April Jane Doe revealed herself as a Hollywood executive Carole Markin, known for authoring two books about bad dates, who also has a reality show in the pipeline. In her own words, Markin considered herself to be ‘savvy about online dating’ and yet she still fell into the trap. Leaving aside all the additional questions this new layer of information raises, the crusade for extra screening no longer seems like a surefire thing. Why? Because the bonus sheltering will only create even more heightened false sense of security – something that got the Harvard grad into trouble in the first place.

Nevertheless, this debacle does raise a serious issue of possible dangers linked with online dating. What happened to this poor woman should not be experienced by anyone, period. Thus the best advice SkaDate Dating Software users can give to their clients is this –

It should be common sense to check on a person before plunging headfirst into a real relationship. Markin herself was able to find out the grim history of her attacker right after he left her house. The info was literally just a few clicks away. Essentially, it does not matter whether you met your potential date on a website with a pre-screening registration or at a church. For all we know, the person might not have a prior bad rap at all, and still be dangerous. Yet, even basic research is bound to produce more clear understanding of what to expect.

Once again, daters’ best friend is their intelligence. As prudent adults we must be wise enough to realize the key risks of meeting strangers online or otherwise. No amount of web protection, or even a balding Bruce Willis double-wielding his trusty guns will be able to save us, unless we’ll take the responsibility seriously ourselves.