Archive for the ‘Marketing’ Category

SkaDate Dating Software Niches 101: Dating for Apple Fans

Tuesday, May 7th, 2013

More and more people are thinking about starting their own online dating business, but they don’t know the first steps to take. Well, the first and the most important step is to choose a qualified and reliable dating software. SkaDate Dating Software is an optimal choice since it allows you to get a full-package  at a one time fee, including free installation and free support forum. New version, released in the beginning of spring 2013 is remarkable for its optimized performance and increased spam control as well as for huge variety of new features, so it’s hard to find better solution for your startup.

When you already have a SkaDate Dating Software package in your pocket, it’s time to learn the SEO and promotion methods very precisely. Check our blog archive for promotion tips, all the information is highly focused on dating industry and presented in a simple and understandable way.

Then, you need to define your dating niche, because the general dating industry is already occupied by big players hard to compete with. You still have some options to come into play: as people often do, you may choose one of the most popular dating niche segments, such as religious, dancing, singing, outdoor, sugar daddy or any other. Since audiences are familiar with these niches quite well but competition is still low, it’s easy to take a leading search position in search engine by means of using relevant keywords in the content and meta tags of your website. How fast you will beat your competitors depends on your creativity and flexibility.

However, you may turn on your originality on the earlier stages and instead of choosing a well-known dating segment, you can introduce something drastically new like the founder of Cupidtino, the first dating site inspired by Apple production, did. The idea came to Mel Sampat, whose girlfriend was jealous of his Iphone. She was upset, because he payed too much attention to his gadget and didn’t speak to her about their relationships. When they broke up, Mel realized that he would rather date someone who shares his passion to Apple stuff. He believes that Apple fans have a lot of common personality traits. That is how this idea came to Mel Sampat’s mind and the website devoted to Apple fans was created.

I don’t call you to copy this concept since it will no longer be original, but I hope you got the idea. Look around and probably you will discover something even more fascinating. The advantage of such approach is in its uniqueness and the absence of competitors in your niche segment and a good chance for your website to become a newsmaker for mass media. Though you still need to put your effort into promotion like any other business initiator, the more original your idea is the higher your chances to gain success. Wish you inspiration and good luck with SkaDate Dating Software.

SKADATE DATING SOFTWARE PROMOTION TIPS: 7 ESSENTIAL DON’TS

Tuesday, April 30th, 2013

Couple of weeks ago, SkaDate Dating Software has already shared with you some tips concerning dating websites promotion. Hope that you have learned the lesson and applied those techniques in practice. Probably you was creative enough to invent your own promotional ways – that’s great, but I want you to be warned about some risks. Today I will tell you about things you should never do if you don’t want people to turn off your site.

  1. Don’t try to fool search engines. If it seems that you found a genial way to cheat robots and generate a high traffic with no or little effort, don’t delude yourself. First, search engine robots are complicated mechanisms and they have are a lot of criteria to determine whether your website is good enough to be high-ranked. Even if your “innovative” way works for some time, finally it will be banned from organic search for a long period or forever. I’m not kidding, there is almost no way back, if you get into black list.
  2. When choosing keywords for your site optimization, use only those ones which are relevant to your content. Otherwise, you decrease your chances to get new registered users as long as they are not your target audience, and in addition you miss your real potential clients and take risk to be penalized by search engines. When picking up a keyword, take into account not only number of queries, but also competition highness: less popular but targeted word might be more effective.
  3. Don’t duplicate anything from other websites. Search engines appreciate unique content and penalize websites for copy-pasted texts. If you still want to refer to a third-party text, provide a link. From the other side, your original and interesting content can generate links and result in higher ranking.
  4. Never put hidden (very small, filled in with background color or located behind an image) keywords on your website. Search engines are aware about this trick and it’s a direct violation of Google’s Webmaster guidelines.
  5. Don’t annoy people by sending SPAM. It refers to mass mailing, intrusive posting on social networks and “bombing” forums and popular blogs. You may ruin your chances from the very beginning: people will be rejected by your promotion tactics, even if your site is the best one in dating industry. Moreover, they can block you and never see your absolutely unique and fascinating new post. Try to catch the attention by your content, don’t beg for it.
  6. Never be too interfering when asking for link exchange, you may be reported and banned. In case if you are constantly refused, think about  relevance of your content and popularity, work on it harder and look for other potential barters.
  7. Don’t give links to irrelevant websites, search engines may consider it as links selling and ban your site. On the other hand, relevant link building is crucially important and results in better ranking.

And the last one important thing: never forget to visit SkaDate Dating Software blog. Take care and see you soon.

SkaDate Dating Software Tips: 7 tips to promote your dating website

Tuesday, April 16th, 2013

by Varda Carrera

It’s a middle of spring and I hope that not only flowers but your business initiatives are also blooming up. If they still don’t, it’s a perfect moment to buy a newest version of SkaDate Dating Software and create a prosperous dating website. It should be really easy with such a powerful tool and our promotion tips at your disposal.
Well, there are several basic things to do in order to make a search engine friendly website and generate a high traffic.

1. Hosting. Care about fast and reputable hosting provider for your dating site since search engines evaluate a load speed to decide if the site is worthy and effective enough. Please, take a note that not all hosting providers are equally compatible with our software. If you are not sure about hosting company to choose, take a look at this list of recommended hosting providers that are known to work well with SkaDate Dating Software. If your hosting speed is still not satisfying, use a CloudFlare integration to solve this problem.

2. Domain. Think about short, simple and catchy domain name – .com is the best choice as long as users, who have remembered your domain name and want to find it, are usually trying .com first. 

3. Keywords. Very carefully think about making your website search engine friendly: for that purpose, choose relevant keywords and type them into your site’s title tag and meta description tag. Don’t forget to use the same words on your pages. To define the best keywords for your ranking you can use a Google Adwords keyword tool: it not only shows how many queries per country and worldwide each keyword has, but also suggests the most popular combinations.

4. Social networks. Share links to your website on social networks: the more friends you have, the better. Encourage likes, it increases the chances that friends of your friends will see the link too. This link also counts as a backlink by search engines, that increases your ranking. Facebook enhances your position on Bing and Google+ mostly affects Google search. 

5. Updates. Keep your web-site up-to date, refresh the content, maintain the high number of active users, and delete broken links. Search engine robots are set up that way that they check rarely-updated sites with lower frequency and as a result your content is indexed less regularly.

6. Off-line promotion. It’s a good additional way to promote your site, though it’s not as effective as Internet promotion. Tell your friends and acquaintances about your website or if you have money, try other types of advertising.

7. Be in contact. Make your contacts easily available: check your mail every day and answer any questions from your perspective or existing users in time. Make people sure that your website, powered by SkaDate Dating Script, is not only technically well-done, but also reliable and open for communication.

SkaDate Dating Software Hot Summer Deals:
Last Call and Additional Discounts

Monday, July 23rd, 2012

SkaDate Dating Software Hot Summer Deals: Last Call and Additional DiscountsLast chance to benefit from our Hot Summer Deals campaign!

Join the club!

We are happy to report, that the limited offer campaign has been extended by a whole another day!

You now have time until Wednesday to save $200 and purchase the bundle of SkaDate 9 and SkaDate Mobile Edition at an amazing price of just $350 (35% off, value $550). Keep an eye on the timer on the homepage and don’t miss this great opportunity. (Learn more about Hot Summer Deals).

But wait, there’s more!

Following the launch of the promo campaign we have received numerous requests from our clients who have already purchased SkaDate Dating Software sans Mobile Edition, asking us to somehow include them in the promo campaign as well.

We have a solution!

For just three days (until the end of the Hot Summer Deals campaign), we will be running an additional discount offer. Use this chance to buy your copy of SkaDate Mobile Edition for $100 – just a half of the actual price!

SkaDate Mobile Edition consists of SkaDate Browser Version (compatible with all major mobile browsers), as well as native mobile applications for iOS (iPhone/iPad), Android, and BlackBerry OS. (Learn more about SkaDate Mobile Edition).

 

SkaDate Dating Software Hot Summer Deals:
SkaDate 9 + Mobile Edition 35% Off!

Tuesday, July 17th, 2012

SkaDate Dating Software Hot Summer Deals: SkaDate 9 + Mobile Edition 35% Off! The summer is in full swing, and now is the good time to take advantage of our annual Hot Summer Deals campaign. If you ever looked into launching online dating business but were short on cash, or if you wanted to make a perfect gift to an aspiring entrepreneur friend, this is the opportunity you were waiting for.

For just one week (July 17 through July 24) we are giving away the bundle of the acclaimed SkaDate Dating Software and SkaDate Mobile Edition at a jaw-dropping price of just $350 (actual bundle value of $550)!

Save $200 or 35%, SkaDate has never been this affordable before!

SkaDate 9 is the latest iteration of the award winning online dating solution, which features great customization flexibility, advanced security, monetization options, social networking and gaming plugins, among a myriad of other features.

A sample of features available with every SkaDate package:

  • Games

  • Video Sharing

  • Music Player

  • Matchmaking

  • Shoutbox

  • Speed-Dating

  • Virtual Gift Shop

  • Classifieds

  • Spam Protection

  • Strong Password Security

  • Payment Affiliation Support

  • Multiple Languages Support

  • Geo-Targeted Advertisement

  • Much, much more!

SkaDate Mobile Edition, developed in partnership with SOD Technologies, is comprised of a Browser Version, as well as applications for iOS (iPhones and iPads), Android, and the new addition – BlackBerry OS. SkaDate Mobile Edition is the best choice for online dating on the go!

The introduction of SkaDate BlackBerry OS Application is but a part of a major Mobile Edition update that brings several exciting features to all SkaDate application holders:

  • Photo Report Option

  • Newsfeed

  • Memberships

  • Winks

  • Kisses

  • More Secure API

Hot Summer Deals is a limited offer, so don’t wait and place your order for SkaDate bundle now. Check SkaDate Demo for a taste of the software, or contact our pre-sales operators with any additional questions.