In today’s SkaDate Dating Software roundup: the unique magic behind eHarmony’s matching system, Chinese dating services report about the new wave of success, while Cupid is diversifying online business by launching new rental sites. Oh, and of course, AshleyMadison is back in the spotlight due to a questionable ad campaign.
As always, the roundup has useful info for prospective and current clinets working with SkaDate dating script, related to niche popularity and other industry-based items. See if you’ve missed anything in the last couple of days and let us know what you think in the comments bellow.
eHarmony Translates Data into Love and Cash (ZDNet)
From a patented questionnaire to monitoring user activity, eHarmony has used a torrent of data to help people find significant others on its online dating website, and made some dosh in the process.
Urbanisation in China Causes Internet Dating Boom (SBS)
In the world’s most populous country, online dating is becoming a serious business as 180 million Chinese are eager to find their other half, reports Xinhua news.
A New Site from Bill Dobbie Steps into the Property Market (Scotland on Sunday)
Bill Dobbie, Chief Executive at Cupid plc: “We think it’s a big opportunity for people in the UK to benefit from our marketing expertise. This kind of network will bring tremendous value to local communities and travellers throughout the world.”
AshleyMadison Runs Another Controversial Ad Campaing (DCist)
For promoting company have launched cars driving around the region with the service’s slogan—”Life is Short. Have an Affair”—painted on the windows. Julianne Robicheau, a spokeswoman for Avid Life Media: “Yes, this is an advertising campaign coordinated by us, and we are doing this across the country.”
Fiftysomething is Improving Positions on the Dating Scene (Herald)
Grainne Barry, managing director of online dating website, Anotherfriend.com: ‘A ROUND 17pc of our user base is 50-plus years, so it is a very important category for us, and one of the fastest-growing groups, Online dating sites for fiftysomethings are seen as an opportunity for another chance at love and romance.”
Friendship Online is Coming Back (PsychCentral)
Now, meeting potential romantic partners online is ordinary. But what if you are interested in platonic friends? The founders of friendship sites expect users to be people who are new to a place, newly single, or recently retired.
Carleton Students Taking Their Niche in Dating (Ottawa Business Journal)
The Ottawa-based creators of a new online dating site say they see a market opportunity by exclusively focusing on helping university students meet that special someone.
Benefits of Speed Dating for Beasy Professionals (KTAR)
A person who has reached his or her mid 30s will find it difficult to find the time to meet the right partner, but with speed dating, anything is possible. These days, online speed dating is even more popular because more professionals find it to be the most convenient way to meet someone.