Posts Tagged ‘start dating site’

« Older Entries

SkaDate Dating Software: How to choose a best template for your dating site?

Tuesday, May 21st, 2013

Today’s post is for those who work on developing their own dating site, powered by SkaDate Dating Software, and those who have faced the problem of choosing the right template.

Contemporary generation of people lives in a highly visual world; and of the five senses, researchers have found that the visual sense is dominant. Some scientists even theorize that as much as 80 percent of the information we receive comes through sight. Sound contributes another 14 percent, while the remaining senses provide only 6 percent of our information. So, be serious and thorough when making a decision regarding visual appearance of your dating website as long as design is a thing that really matters.

In the Internet, as well as in the real life, the first impression plays a crucial role – you have only few seconds to grab users attention and make them return to your site. The more attractive the home page is, the longer users stay. In order to make your site unique and professionally looking, SkaDate Dating Software designers have developed series of fascinating professional Premium SkaDate Dating and Social Networking Site Templates. You are welcome to take a look at them and pick the most appropriate one for your website.

You should also keep in mind that even though all these design themes are absolutely gorgeous, choosing the right one depends on the target audience of your dating niche. Remember, that not only design, but also color has a significant impact on human mind.

Let say, Meeting Science template, fulfilled in a quiet white-blue gamma, is designed mostly for social networking. Passion and Ruby Red themes are rather adult ones – artistic eroticism of the models is emphasized by black and red colors, which symbolize love and passion. Exclusive Сlub perfectly suits millionaire, businessmen and sugar-daddy niches: blue color is usually associated with stability and security. Dark Shine is a perfect choice for traditional dating site.

Note that a good template should not be complicated or graphically overloaded – one catching picture is enough; and all the main links should be put in a prominent place. If users are unable to find the most important dating features easily, they will leave your site. When testing your site, try to put yourself into your clients shoes: does everything looks clear for you and is design attractive enough? Don’t forget to ask your friends for advice as well.

When you feel that your site is done and ready to be resented to the public, then it’s time to move to the next steps. The best way to be successful in dating business is to carefully research this sphere, and you can start right here – in SkaDate Dating Software blog, which is a perfect source of information related to dating industry.

Tags: , , , , , , , , ,
Posted in Misc | No Comments »

SKADATE DATING SOFTWARE PROMOTION TIPS: 7 ESSENTIAL DON’TS

Tuesday, April 30th, 2013

Couple of weeks ago, SkaDate Dating Software has already shared with you some tips concerning dating websites promotion. Hope that you have learned the lesson and applied those techniques in practice. Probably you was creative enough to invent your own promotional ways – that’s great, but I want you to be warned about some risks. Today I will tell you about things you should never do if you don’t want people to turn off your site.

  1. Don’t try to fool search engines. If it seems that you found a genial way to cheat robots and generate a high traffic with no or little effort, don’t delude yourself. First, search engine robots are complicated mechanisms and they have are a lot of criteria to determine whether your website is good enough to be high-ranked. Even if your “innovative” way works for some time, finally it will be banned from organic search for a long period or forever. I’m not kidding, there is almost no way back, if you get into black list.
  2. When choosing keywords for your site optimization, use only those ones which are relevant to your content. Otherwise, you decrease your chances to get new registered users as long as they are not your target audience, and in addition you miss your real potential clients and take risk to be penalized by search engines. When picking up a keyword, take into account not only number of queries, but also competition highness: less popular but targeted word might be more effective.
  3. Don’t duplicate anything from other websites. Search engines appreciate unique content and penalize websites for copy-pasted texts. If you still want to refer to a third-party text, provide a link. From the other side, your original and interesting content can generate links and result in higher ranking.
  4. Never put hidden (very small, filled in with background color or located behind an image) keywords on your website. Search engines are aware about this trick and it’s a direct violation of Google’s Webmaster guidelines.
  5. Don’t annoy people by sending SPAM. It refers to mass mailing, intrusive posting on social networks and “bombing” forums and popular blogs. You may ruin your chances from the very beginning: people will be rejected by your promotion tactics, even if your site is the best one in dating industry. Moreover, they can block you and never see your absolutely unique and fascinating new post. Try to catch the attention by your content, don’t beg for it.
  6. Never be too interfering when asking for link exchange, you may be reported and banned. In case if you are constantly refused, think about  relevance of your content and popularity, work on it harder and look for other potential barters.
  7. Don’t give links to irrelevant websites, search engines may consider it as links selling and ban your site. On the other hand, relevant link building is crucially important and results in better ranking.

And the last one important thing: never forget to visit SkaDate Dating Software blog. Take care and see you soon.

Tags: , , , , ,
Posted in Marketing, Misc | No Comments »

SkaDate Dating Software Tips: 7 tips to promote your dating website

Tuesday, April 16th, 2013

by Varda Carrera

It’s a middle of spring and I hope that not only flowers but your business initiatives are also blooming up. If they still don’t, it’s a perfect moment to buy a newest version of SkaDate Dating Software and create a prosperous dating website. It should be really easy with such a powerful tool and our promotion tips at your disposal.
Well, there are several basic things to do in order to make a search engine friendly website and generate a high traffic.

1. Hosting. Care about fast and reputable hosting provider for your dating site since search engines evaluate a load speed to decide if the site is worthy and effective enough. Please, take a note that not all hosting providers are equally compatible with our software. If you are not sure about hosting company to choose, take a look at this list of recommended hosting providers that are known to work well with SkaDate Dating Software. If your hosting speed is still not satisfying, use a CloudFlare integration to solve this problem.

2. Domain. Think about short, simple and catchy domain name – .com is the best choice as long as users, who have remembered your domain name and want to find it, are usually trying .com first. 

3. Keywords. Very carefully think about making your website search engine friendly: for that purpose, choose relevant keywords and type them into your site’s title tag and meta description tag. Don’t forget to use the same words on your pages. To define the best keywords for your ranking you can use a Google Adwords keyword tool: it not only shows how many queries per country and worldwide each keyword has, but also suggests the most popular combinations.

4. Social networks. Share links to your website on social networks: the more friends you have, the better. Encourage likes, it increases the chances that friends of your friends will see the link too. This link also counts as a backlink by search engines, that increases your ranking. Facebook enhances your position on Bing and Google+ mostly affects Google search. 

5. Updates. Keep your web-site up-to date, refresh the content, maintain the high number of active users, and delete broken links. Search engine robots are set up that way that they check rarely-updated sites with lower frequency and as a result your content is indexed less regularly.

6. Off-line promotion. It’s a good additional way to promote your site, though it’s not as effective as Internet promotion. Tell your friends and acquaintances about your website or if you have money, try other types of advertising.

7. Be in contact. Make your contacts easily available: check your mail every day and answer any questions from your perspective or existing users in time. Make people sure that your website, powered by SkaDate Dating Script, is not only technically well-done, but also reliable and open for communication.

Tags: , , , , , ,
Posted in Marketing, Misc | No Comments »

SkaDate Dating Software Niches 101: Book Lovers Dating

Thursday, February 28th, 2013

by Varda Carrera

Happy first day of spring to everyone! Welcome back to SkaDate Dating Software Niches 101, where I continue to explore new ideas for niche market and share the most exciting ones with you. Spring is the time of plans, projects and new business initiatives, so it is an ideal moment to buy a SkaDate Dating Script license and push a small niche dating site.

Marketers insist that the narrower the niche the more effective your business will be, so choosing the right target audience is a crucial step when running your business. One more success trick is to start a passion based business. “Choose a job you love, and you never have to work a day in your life” – that’s what Confucius says and many businessmen prove his words by their experience.

Well, let me help you to define a perfect niche for you then: tell me the books you love and I’ll tell what kind of niche dating website you need. If you don’t like books at all and prefer to spend your holidays outdoors, than stop reading this post and take a look at this one, most probably you need an outdoor dating website. If the only books you read are photography and photoshop manuals, then… well, I’ll be a Captain Obvious telling you that your best choice is a photography dating niche. However, if you are that type of person who reads a lot and has too many favorite books to give a short answer on my question, then a bookworms dating website, powered by SkaDate Dating Script, is exactly what you need.

At first glance, it may seem that since winter is gone, the time for sitting home wrapped in a blanket and reading books with a cup of coffee is over too. That’s right, but that doesn’t mean that starting a book lovers dating business is a bad idea. For true bookworms spring is the time to read books from electronic devices, sitting somewhere on the veranda of mountain cottage and breathing the fresh air. Just imagine how many of them are dreaming to become a part of an epic romance or just find someone to talk about their book preferences.

There is one more important and beneficial factor for you: book lovers tend to live in their imaginary worlds and be unadapted to the reality. Their shyness often prevents them from getting acquainted with new people in everyday life. Therefore, a book lovers dating website is a perfect place to meet someone, especially taking into account that fact that they always have a new book to discuss.

Searching the web, I found some book lovers dating websites such as Single Book Lovers, Book Lover Dating, Book passions. There are not so many of them and they are quite general; so a very locally targeted book lovers dating website is exactly what is going to be in demand in your town or state.

Stay with SkaDate Dating Software blog and I wish you to run such a successful book lovers dating business this year that it would become a plot for a new success book. Take care and see you next month in Niche 101.

Tags: , , , , , , ,
Posted in Misc | No Comments »

Skadate Dating Software Features: Virtual Gift Shop

Friday, February 22nd, 2013

 

by Varda Carrera

Virtual Gift Shop is a beautiful SkaDate Dating Software feature that allows you to monetize your dating website. Millions of virtual gifts are purchased every year, involving transaction of over $4 Billion; and this amount of money is increasing by 40% per year.

At first sight, it seems strange that users agree to pay real money for virtual gifts. But they actually pay not for the gift, which is just an image at its core, but for the message that stands behind. Gifts make communication more effective and emotional, they show affection, sympathy, appreciation. Especially gifts are important for dating websites: if the user applies a virtual gift to the message, the chance to receive an answer is twice higher. The point that the gift has a price makes it more valuable.

Virtual gifts are in a high demand nowadays and it’s reasonable to focus your monetization efforts on them. To establish your own unique virtual gift shop, you need to go to SkaDate Dating Software admin area and choose “virtual gifts” in a “configuration” section. To create a virtual gift template choose a picture from your computer by clicking the “choose file” button in a “create template” section and download it. At the same section you may not only set up credits cost per each gift as well as status (active or inactive) but also you may classify your gifts by categories. To create a new category click “add category”, type in the title and then click the “add” button.

Well, the technical part is quite simple , but I also want to provide you with some facts which help you to understand the reasons why users exchange virtual gifts. This information may be useful in creating an effective virtual gifting-based business.

  • Virtual gifting frequency depends on gender: women send virtual gifts 5 times more often and for more various purposes than men. Men usually do that for romantic reasons.
  • Virtual romantic gifts are appreciated as much as real ones and probably even more, because they are visible to the entire user’s social network, while offline presents are only visible to a narrow group of people. This fact raises users’ value in their own eyes.
  • Reciprocity is a fundamental factor in the process of virtual gifting for both the sender and the recipient. People usually give presents because they hope to receive a positive response and receivers feel obliged to give a present back. So, remember when creating your own virtual gift shop, powered by SkaDate Dating Script, that a “thank you” virtual gift in your inventory might be in demand.

The most romantic season is coming very soon, so it’s a good time to monetize your dating website by upgrading your virtual gift shop. If you still don’t have a SkaDate Dating Software license, than it’s a perfect time to buy one.

Tags: , , , , , , ,
Posted in Misc | No Comments »

« Older Entries