The importance of recognizing fake reviews
It’s been almost 15 years since I’ve started seriously playing with the idea of a proper online dating software, and close to a decade since SkaDate became a recognized name in the industry. Through all this time I’ve been gathering the best people I could get in order to continuously improve our product, and give aspiring dating site moguls the best tools possible.
Sure, the road to our current success was bumpy. Being the market leader is tough, since it is you who plow through the unknown, overcoming unexpected obstacles and dealing with never-before-seen circumstances. That, however, is to be expected from pioneers, and SkaDate was just that in the mid-2000s.
We encountered problems and promptly dealt with them – that is how everything goes in our industry, so it’s not the most interesting of topics to return to. What is, though, is one of the most peculiar aspects of running a small independent business – dealing with dirty tricks and smear campaigns.