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A Few Reasons Why Your Dating Site Needs an App

Dating app usage is skyrocketing, but you can’t afford to miss out on this trend. According to a recent survey, 81% of U.S consumers own a smartphone, and this number is still expected to increase in the next few years. 

Unsurprisingly, the majority of dating apps’ growth is coming from mobile. And as the number of dating apps on the market continues to grow, so do the number of people using them. As we reach peak dating app saturation, the number of users on dating platforms increases even more. The average person now spends around 200 minutes a day on their smartphone, give or take, depending on the age bracket. That’s a lot, and you’ve got to capitalize on that with an app of your own. That is where SkaDate Dating Software and Apps come in.

The Rise of Mobile Dating

It’s estimated that 1 in 5 relationships start online now and it’s easy to see why. Dating apps like Tinder and Bumble have been instrumental in bringing together those people who might not otherwise have met. These apps have changed the way we approach dating and they’re here to stay.  

It occurs because, not so long ago, virtually no one had a laptop. People had desktops in the house, which were less personal. However, with smartphones, these devices have become super personal and super intelligent. Your smartphone is so personal that it would upset you if someone else used it. It lets you manage your time, send emails, work, call, and snap pictures – everything. A lot of people are casually using it to look for partners, interact, flirt and even stalk their crush on social media.

The dating app boom can be attributed to one thing: the Internet and the smartphone boom. Before the Internet and smartphones, if you wanted to meet someone, you had to go to places where you knew there would be other people of the opposite sex.  Online dating has become a huge industry. The market is expected to continue to grow and is expected to be worth more than $12 billion by 2025. This is great news for online dating companies and apps like Tinder, OKCupid, and Bumble.

The Benefits of Developing a Dating App

Dating apps are better than dating sites because they’re more social. On sites like Match or OkCupid, you’re just browsing profiles of people who may or may not be in your area. It’s no secret that online dating is a numbers game. The more people you swipe right on, the more matches you’ll have. The more matches you have, the more likely you are to meet someone special. Dating apps have changed the landscape of dating.

Apps are better for a few reasons. One, they’re more visual. They’re often focused on a single photo or a small gallery of photos, so they’re better for hooking people in. Second, they’re more anonymous. Dating apps have made it much easier to meet new people because you can now do it from the comfort of your own phone. One of the main reasons for the popularity of these apps is the ease of use. Many of them have short profiles that require only a few sentences or even just a sentence or two. Dating apps have changed the way we date and the way we meet people. I think that’s a great thing. 

Apps are optimized for mobile, which makes it easier to use, but more importantly, the signup process is a lot quicker and more streamlined. You don’t have to worry about long forms, you can get right to the point of what you want to do and who you want to do it with.  Dating apps have the portability factor, so you can use them while you’re on the bus or waiting for an appointment. It’s a lot easier to swipe right or left while you’re standing on a crowded train or while you’re waiting for your weekend brunch to arrive.

The great thing about dating apps is that they tell you how far someone is from you. You can search for people who are in your area, and you can also search for people in other areas.  A location-based mobile dating app called “Lovoo” is using geotracking data to tell you exactly where you and your date intersected. The app uses your GPS location to build a profile of where you’ve been, and then tells you where your date has been in the same time period. 

Features of the Best Dating Apps

  • Authenticated profiles

When it comes to dating apps, it’s really crucial that you verify the profiles of your users to make sure that they’re real people. You want to build trust with your users by showing them that you’re taking security seriously and that there are real people on your app.

You can do this by using the same email, phone number, or social media handles for all of your accounts. This helps people identify you across different platforms and makes it easy for them to find you again.

  • Icebreakers

It’s one thing to be able to write a great bio, but it’s a whole other thing to be able to take that bio and turn it into a conversation starter. I think many people have the problem of not starting the conversation because they don’t know what to say. Icebreaker is a feature that creates a text for the user based on preferences so that it is easier to start a conversation with your match.

  • Profile Performance Evaluation

People will do a lot to make sure that they won’t be rejected. They’ll even pay to make sure that they don’t get rejected. This is because we are intrinsic social creatures and want to feel accepted by others. The user would be able to track the performance of their profiles by looking at a pie chart which would show them how many times each profile was clicked on. The number of clicks would be represented by the size of the corresponding slice of the pie. 

  • Filtering

People on the dating app have different needs. Some are looking for a serious relationship, while others just want to meet someone and see where it goes while others want a casual relationship.

Individuals may also have preferences based on gender, age, astrological sign, religion, political leanings, etc. These features can be found on dating apps like Bumble.

Filtering will help users find matches based on their priorities, as opposed to randomly going through users. If users feel selected, they will engage with the dating app and return for more.

How to Start Developing Your Mobile Dating App?

Analysis is an integral part of starting any business, online or otherwise. It allows you to understand the concept of your application and evaluate the idea: Do people even need what you’re offering? Is there demand for another Tinder clone, or should you aim at something different? In addition, you’ll be able to identify your target audience, their needs, and the specific features they want.

Business analysis is about finding trends, defining your target audience, and more. And as you go about developing your dating app, you’ll need all the data to be accurate and up-to-date.

Do Market and Competitors Research

True, there are so many dating apps, it’s hard to choose. But you only need to compete with those that share your niche. Once you’ve chosen a niche and started developing, it’s time to see what the best dating app developers are doing right and wrong – so you can beat them!

For instance, Grindr and Her come to mind as dating apps for the LGBTQIA+ (also known as people who identify as queer or transgender) community and for lesbian and queer women. But dating services target others as well.

New dating apps benefit from targeting a niche market. In a niche, you’ll have fewer competitors, and you can acquire a loyal following if you do things right. With a dating site like DateMyPet, pet owners get the chance to find a spouse who will not “disparage” your companion. The concept under consideration is a valid business technique — a break-up due to a pet is not uncommon. Research indicates people are 86% more likely to value a pet over a potential lover.

The next step is actual development. Development costs of an app like tinder are going to be high, and may easily reach tens of thousands of dollars, but of course, good things don’t come cheap. And sure, you may choose the route of hiring freelancers or even attempting to code the app yourself, but more often than not such approaches end up as a failure. 

The easiest way to go around this problem is to get a proven team with a ready platform. This way you’d run the team making key decisions and keep the project in line with your vision, while the rest will be done by professionals. Depending on your budget, SkaDate Dating Software and Apps can offer you an entire dedicated team for hire, including project managers, designers, coders, testers, etc. Alternatively, you can go as low as customizing a turn-key Progressive Web App, which can majorly cut down on costs.

Whenever you are ready to create your app, be sure to contact us, and we will work out a suitable roadmap to meet your business’s needs.

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