Start small, think big. This philosophy helped a great deal in establishing the success of companies like Coca Cola, Microsoft or Nike. These are now globally-recognized brands, and brand awareness is a cornerstone of any potent business.
Online dating is no exception. When we think of industrial brands, Match.com, eHarmony or OKCupid immediately spring to mind. Obviously they enjoyed timely appearance on the market and substantial investment support, but their brand recognition did not just explode on the scene one day.
In much the same way any new dating startup with big ambitions has the potential to repeat the successful trajectory. The ingredients are really here already – a powerful and affordable tool in SkaDate Dating Software, a driven idea of which niche to conquer, and several effective recommendations on building the Brand Awareness (we’ll get to that in a second). You’ll know it is time to get busy, when everything falls into place and becomes a clear business strategy.