Just last month I’ve posted about the ban the Chinese army imposed on online dating. That sounded like a large (if not easily accessible) chunk of potential customers was eliminated from the game. This week, however, it was revealed that the virtual matchmaking industry is expanding at an alarming rate in this fastest-growing major economy.
The Wall Street Journal reported that last year alone Chinese dating sites amassed over 19 million members. This number, however, represents only ten percent of the total crowd of presently single Chinese Internet users. In just four years the business is expected to triple in the country. How does that translate to money? The Industry will collect $290 million in 2015 as opposed to $74 million this year.