19 Jun SkaDate Dating Software Niches 101: Senior Dating
SkaDate Dating Software Niches 101 is back, and this time we’ll talk about one of the most steadily growing phenomenon that is Senior Dating. Don’t forget to check out our past entries as well, especially if you are still deciding on the best use for the SkaDate dating script.
First, I want to deal with terminology here. The label of senior dating is just that – a label. I know a great number of people over 60, who’d rebel if they heard that. They are all very fit, great looking, and are more adventurous and capable than many of their younger peers. So, mature adults, elders, older people, or baby boomers, are all a go in this game. Pick the name carefully, going by what your intended audience prefers.
There is no denying that Senior Dating entered its renaissance in recent years. Reserch results at eHarmony show that Internet has become the most popular way for people over 50 to meet, and OurTime study revealed that single baby boomers consider companionship more important now than when they were younger.
Put two and two together, and you’ve got a huge market out there, especially considering that about a quarter of the US population is now over the age of 65.
No one wants to stay single for long, especially as people grow older. Friendship, love, financial stability, etc., – everything that comes with a solid relationship is something all of us desire, but might be more difficult for seniors to achieve. Indeed, online just might be the friendliest and most esily accesible place for older people to meet.
It is important to realise, that while the concept of dating stays pretty much the same, the mechanics have changed significantly over the years. It is simply not very convenient for seniors to jump through the same hoops younger people do these days. And that is why online dating is considered such a great alternative.
Major dating sites constantly report about adjusting their strategies to accomodate the growing number of single seniors signing up for their services. Better yet, specialized sites are springing up all over the Internet to target specific groups: SeniorMatch, DatingforSeniors, OnlineSeniorDates, SeniorPeopleMeet, BabyBoomerPeopleMeet, DateaBabyBoomer, MeetBoomer, etc. All of them still cannot cover the entire market demand, judging by the constant coverage of the matter in mainstream media.
The bottom line is – seniors know what they want from a relationship and are ready to pay for it. So if you want to start an online dating site, senior niche is actually an easy choice. It’s quite lucrative, ripe with oportunities for free publicity, and every single local community has plenty of people you can cater to with a right strategy. Seize this opportunity. Good luck and see you next time in Niches 101.