Welcome back to SkaDate Dating Software SEO and Promotion Tips series, we continue giving you suggestions regarding your dating site promotion.
Search Engine Optimization unifies number of tools and techniques; and these efforts taken all together lead you to the top positions in search results. Optimizing site’s content, choosing and placing right keywords and other methods generate traffic, which is is called “organic” or “natural”. But in today’s post we will talk a little bit about paid web traffic, generated by PPC advertising.
In case when you have not enough time or want to see immediate results, you can use PPC Ads. Pay Per Click is an Internet advertising model, based on the following condition: advertisers pay for displaying their ads only as they get clicked.
Advertisers set the bid for their campaign or certain keyword, or in other words they choose a maximum price they are agree to pay per one click. This price is called a CPC (Cost Per Click). People choose their maximum CPC themselves or set automatic bidding, when the system defines the best price automatically. For defining a CPC, some advertisers use a flat-rate model, based on rate cards – lists of pre-set CPCs for different areas of the website that host ads.
The huge part of your future success depends on effectiveness of the advertising text. So, include the most popular and relevant keywords into your ad and don’t forget to mention the price. It should filter your traffic and decrease advertising costs: those who consider this price as too high, would not click your ad. Include also a call to action, it will increase your campaign effectiveness. Be different from your competitors and try to attract attention with unique offers. Monitoring campaign performance and making experiments will give you a full picture of how a good ad should look.
The most effective and popular PPC advertising tools are Google Adwords, Bing Ads and Yahoo! Search Marketing.
This is how the PPC model functions. After running a PPC campaign, this advertising strategy places your website to the first page of search results in a very short time period. Your ads are showing at the very top or on the right of search results, they are also highlighted in yellow. Majority of people know that these links are sponsored. Profit for advertisers is evident – you get traffic directed to your website almost instantly. Unfortunately, as soon as you stop paying your traffic comes to halt, which brings you to the starting point.
Sometimes it’s hard to make a decision what to choose: whether to focus your attention on SEO practices, which require a lot of time and effort or just launch a PPC advertising campaign, which takes significant financial investments. In the next blog post, we will consider pros and cons of the each method. Keep reading SkaDate Dating Software blog and promote your site effectively.