In the last post we introduced you to Flurry Analytics – a very helpful tool from Yahoo group, which became available for SkaDate Mobile Dating Apps with the release of SkaDate 11.2. This time we’ll take a look at another new addition, namely AdMob – the long-anticipated app monetization feature.
In short, Google AdMob is a platform, which allows to place third-party advertisements within your SkaDate Mobile Dating Apps, creating a new stream of additional revenue. At present, AdMob is the most advanced and popular monetization tool for applications, including for dating apps.
When anyone mentions promotion of any goods and services through mobile applications, the first thing that comes to mind is the Google AdWords network, since all ads serviced by the platform are also showing up across the entire AdMob net. Just take a look at these numbers:
- More than 650,000 applications are already using the platform, and are making money on the ads placed through Google AdWords;
- Over $1 Billion has been paid to app developers who are using AdMob since July 2012;
- Cost per thousand impressions (CPM) has increased 200% in the last 3 years;
- At present there are over 1 million Google AdWords users, who are regularly post ads within mobile applications;
Google, being the top advertising entity it is, lets AdMob users choose the ad format, which will be served within the application, on top of selecting all the necessary categories and advertising topics that you deem appropriate for showing to your particular audience.
Needless to say, the more popular you application is, the bigger the demand to place advertisements in it. That is why the cost per 1000 ad impressions (CPM) within the app will grow due to very active competition.
Note that right now SkaDate Dating Software is the only mobile dating app vendor on the market which offers Google AdMob integration within both iOS and Android applications.
The information on this page was taken straight from Google itself, thus the growing success of the platform is undeniable. Visit the official AdMob site to learn about its additional benefits and successful case studies.
Contact our support team to integrate AdMob within your SkaDate Mobile Dating Apps and start making money with this new revenue stream. The option is available at request as part of our Basic App Customization service.