SkaDate Dating Software is one of the most popular and acclaimed dating scripts on the market, and there is a good reason why it is chosen again and again over various white label solutions for the past seven years. Nevertheless, many new clients who want to start online dating business often compare the two options at hand, and we are here to help them.
‘White label’ refers to a product or service produced by one company and than re-branded and sold by other companies as their own. The term comes from the world of vinyl records, where prior-to public release promo copies were sent to DJs, bearing no official artwork but a simple white label instead.
In general, white label is seen as something mass-produced and generic. Think low-end electronics or supermarkets with store brand goods – these are usually just re-brands made by someone else. And there’s nothing wrong with that – sometimes white labels can reduce costs and save time. The same works for white label online dating, but not quite.