Virtual Gift Shop is a beautiful SkaDate Dating Software feature that allows you to monetize your dating website. Millions of virtual gifts are purchased every year, involving transaction of over $4 Billion; and this amount of money is increasing by 40% per year.
At first sight, it seems strange that users agree to pay real money for virtual gifts. But they actually pay not for the gift, which is just an image at its core, but for the message that stands behind. Gifts make communication more effective and emotional, they show affection, sympathy, appreciation. Especially gifts are important for dating websites: if the user applies a virtual gift to the message, the chance to receive an answer is twice higher. The point that the gift has a price makes it more valuable.