Once any aspiring online dating mogul is done with the initiation through learning how to build a dating site, the next logical step is to start planning proper Search Engine Optimization (SEO), which will become the cornerstone of the future marketing campaign. You have to be able to improve and promote your website on search engines, since…
Welcome back to SkaDate Dating Software SEO Tips series and today we will take a look at Google PageRank. It is often referred as PR, but don’t confuse this acronym with Public Relations.
Google PageRank is one of the tools Google uses to define the level of site page’s relevance, importance and reputation. The pages, receiving higher PageRank are more likely to be ranked higher in search results. PageRank grades from 0-10 (the higher, the better) and is based on backlinks. For instance, Microsoft and Yahoo! have PageRank 9, and Google has PR10.
Let’s review all the steps you were supposed to do for your site Search Engine Optimization. Hope that you have read all SkaDate Dating Software SEO Tips carefully and successfully applied the theory to practice. Now, you have chosen relevant keywords for your site, have inserted meta tags into your web page source code, and probably have launched Pay Per Click advertising campaign (in case, if you found it appropriate for your business). Now your site is ready to be indexed by search engines. The final step you can do is submitting your dating site to search databases.
Previously we have covered SEO and Pay Per Click (PPC) advertising strategies. Both of them are effective for promotion of your dating site, powered by SkaDate Dating Software, but each strategy has its own pros and cons. Let us take a closer look at differences between them.
Welcome back to SkaDate Dating Software SEO and Promotion Tips series, we continue giving you suggestions regarding your dating site promotion.
Search Engine Optimization unifies number of tools and techniques; and these efforts taken all together lead you to the top positions in search results. Optimizing site’s content, choosing and placing right keywords and other methods generate traffic, which is is called “organic” or “natural”. But in today’s post we will talk a little bit about paid web traffic, generated by PPC advertising.