Once any aspiring online dating mogul is done with the initiation through learning how to build a dating site, the next logical step is to start planning proper Search Engine Optimization (SEO), which will become the cornerstone of the future marketing campaign. You have to be able to improve and promote your website on search engines, since they are the major sources of traffic that will be bringing you money. Remember that SEO has an exceptional rate of return, whether it is time or money, compared to any other marketing effort.
If you are new to SEO, be ready to encounter dozens of new terms. Fear not, it will all settle in place rather quickly once you start working with the system. Over time we'll cover most SEO tricks, tips, hints, and tools right here in the SkaDate Dating Software blog, but today we'll take a brief look at Rich Snippets.