Analysis is a key element to success for any business, especially for e-commerce. No matter what you do, always keep tabs on the numbers – there’s just no growth without it. You best friend in this area is Google Analytics. So let’s talk about a few basic things that will totally help you and your dating site in the future.
First things first – all our clients get a functional website (plus iOS and Android mobile dating apps) with Google Analytics already set up for them. You shouldn’t worry about it since it’s our goal to give you a ready project, which you can later promote on your own. Just so you know, the admin panel of SkaDate dating script has a special section for your unique Google Analytics ID, in case you decide to tweak it by yourself (https://demo.skadate.com/admin/plugins/ganalytics).
SkaDate iOS and Android mobile dating apps have a similar tool in Flurry Analytics by Yahoo. The integration process is quite accessible, but if you purchased one of our solutions that included apps, we’ll do all the work for you anyway. Just let us know you want app analytics enabled and we’ll do the rest.
Back to Google Analytics. What it does is track your website traffic and reports back to you with a myriad of different metrics and data points, depending on chosen parameters. These reports are extremely flexible and the level of complexity of what you want to see is totally up to you. The system is so deep that the scope of its capabilities for online business is virtually unlimited, sort of like Photoshop for a professional designer.
As already mentioned, the base of all analytics is comprised of metrics and dimensions. The latter is the actual data that we want to analyze. This includes traffic sources, geo-location of your visitors, your site’s landing pages, etc. While metrics are the quantitative or comparative values applied to specific dimensions. For example the number of sessions, bounce rates, the percentage of new visits or the average session duration.
In total there are over one hundred various metrics and dimensions. Meaning you are able to get practically any data you want with all sorts of variables and comparisons.
Which metrics are most valuable at initial stages?
Sessions – the number of visits your site gets.
- Users – unique visitors who reach your site and spend time there.
- Page views – the number of pages viewed by unique visitors during their sessions on the site.
- Pages per Session – the average number of pages viewed by a visitor per single session.
- Bounce Rate – the percentage of sessions leading to a bounce (when the visitor reached a page of your site, but then immediately left it).
- Average Session Duration – the time spent by the visitors on your site.
These are the basic quantitative and qualitative metrics to show you how well your dating site is performing and give you an idea about your traffic. All of this data is available right on the default Google Analytics dashboard.
Here’s a small example of data you can gather even from this basic set of metrics:
- Which advertising traffic sources perform best for your dating site (Facebook Ads, Google AdWords, etc.)
- Which operating system is preferred by your most active visitors (MacOS vs Windows) from New York or any city with most business significance for you.
- How many people are currently on your site and which pages are being viewed in real time.
There are literally hundreds of other examples. You just can’t miss the opportunity to crunch this data, so do visit Google Analytics often and monitor the incoming traffic. If you have any trouble viewing or understanding something, just contact our support for assistance.
Now let’s look into key report details that you can get:
This is general information about the number of visitors to your site at this very moment, most popular pages, as well as geo-locations on the map. The report is also useful for determining better traffic sources, site content, important locations, on-site events, and conversions.
Here you can find all the necessary data about the visitors to your dating site. This includes their gender, age, location (city and country), interests, devices they use, and much more.
This is a section for the analysis of traffic sources, channel and keywords you visitors use to get your site. A great feature here is the link information from Google AdWords (additional setup is needed here, but we will handle it as part of SkaDate Basic SEO service).
This is where you can review and dissect info about your site’s content. For example, which pages are being visited first, where people exit your site, how long they spend on each page, and more.
This section is helpful if you want to see specific user actions, hence it requires some additional configuration. A conversion is a targeted action performed by your site visitors. This can be registration, purchase of a paid membership, newsletter sign-up, etc. We’ll cover this topic in one of our forthcoming posts.
Although we reviewed only basics of Google Analytics, we believe you can now see the potential of this great system for running your site powered by SkaDate dating script. Properly using analytics is an essential part of your business success. Next time we’ll talk about monitoring registrations coming from different traffic sources, ad campaigns, keywords, etc. With Google Analytics you can to run a truly effective marketing setup, which means your online dating business will continue to grow and bring you more profit.