Stop Guessing, Start Building: The Data-Driven Way to Scale Your Dating App
How to Actually Grow a Dating Business: Stop Building Features, Start Fixing Your Funnel
January 14, 2026
Serial entrepreneur with over 15 years of experience in the online dating industry. He has successfully built and scaled multiple platforms from zero to millions in revenue, including Meetville (Co-Founder, scaled to $5M+ ARR) and Seeking.com (Head of Growth, drove $20M+ in revenue growth).
Alex helps founders build profitable dating businesses, not just apps. He shares playbooks on launching and growing dating products.
How to Measure Which Features Will 10x Your Revenue
In my previous post, How to Actually Grow a Dating Business, we discussed the growth methodology and how to approach scaling a dating business systematically. But strategy without data is just guesswork. Today, we’re moving into execution, starting with a fundamental rule: you cannot grow what you cannot measure.
Without tracking the right metrics, you aren’t managing your product—you’re just guessing. To simplify this, we break the dating app ecosystem into two global funnels: the Value Funnel (which drives LTV) and the Revenue Funnel (which drives your first buyers).
The 5 Stages of the Value Funnel
In this new article, we take a deep dive into where you should focus first to ensure your product actually works for your users:
- Sign Up: How to minimize friction and convert visitors into registered members.
- Setup: Why slow moderation turns your users into “invisible inventory”.
- Aha! Moment: How to get a user to their first real reply—the moment they realize the product’s value.
- Habit: How to turn a one-time login into a recurring behavior.
- Engagement: Why DAU can be a “vanity metric” and how to measure the true depth of liquidity in your marketplace.
Tools for Growth
To measure these stages and extract actionable insights, we rely on Mixpanel. It is a powerful product analytics system that allows you to track specific user actions rather than just general traffic.
For SkaDate platform users, we’ve made this process seamless. We have a dedicated Mixpanel Integration Plugin that automatically tracks and sends all the key events mentioned above. This allows you to see your funnels in real-time from day one.
Ready for the technical breakdown?
Check out the full guide with sample reports, charts, and practical advice for founders on my Substack:
