SEO for Dating Sites
Increase traffic from search engines without paid advertisements
Get More Registrations and Revenue with SEO
We help dating websites grow organic traffic and sign-ups, adding a source of users beyond paid advertising. Our team specializes in mainstream, niche and local dating websites, matchmaking services and adult dating projects. We use our own Dating SEO CMS, built specifically for websites with thousands of user profiles, to create and optimize landing pages at scale.
Success Stories
Don’t just take our word for it. Instead, see below for how our clients got amazing results after implementing our dating SEO services with their sites.
Two dating projects with different starting points: one site was under a Google filter and targeted several countries, the other was new and had no organic traffic.
Meetville.com - Online Dating Site for Singles
This client approached us in 2016 when their project was flagged by a Google filter due to aggressive spam. The website was not attracting traffic from search engines, so our experts were tasked with gaining visitors from the USA, Australia, Canada, India, and New Zealand.
After an initial evaluation, we developed a comprehensive dating website promotion strategy for this site, which included creating content, optimizing the technical parameters of the website, and attracting backlinks to help us increase the website's visibility in search results.
By the end of November 2019, Meetville.com achieved an increase from 1,500 to 381,000 unique users per month in traffic from search engines in the target countries. With further optimization and analysis, our team achieved an even more impressive result of 900,000 unique users per month by the end of December 2021.
Flisk - The Safest Dating Website
Flisk reached out in July 2020 and tasked us with attracting targeted traffic from the USA.
After initially purchasing Skadate dating software, Flisk soon understood that they needed more capabilities for SEO promotion than the Skadate platform provided out-of-the-box. Therefore, our team developed the Dating SEO CMS as a solution for such needs, and now, any of the SEO clients of Skadate can leverage the Dating SEO CMS.
Regarding other needs of Flisk, we conducted competitor analysis based on the client's requirements and developed an SEO promotion strategy for their website. Our team helped Flisk develop the website, create and optimize new pages, and attract backlinks.
As a result of our work, traffic from the Google search engine increased from 0 to 30,546 unique users per month by April 30, 2022.
As of December 2023, more than 90,000 users have registered on the Flisk website since the beginning of active SEO efforts in July 2020. About 5,000 users register on Flisk every month.
What we solve for dating businesses
Paid ads are hard to scale
Google Ads requires certification for dating advertisers, and Meta allows dating ads only with prior written permission.
How we help: SEO brings targeted traffic from search engines without depending on ad approvals.
Thousands of profile pages
User profiles create thin and duplicate pages and raise privacy questions.
How we help: we decide what gets indexed and what stays private.
Demand by location and niche
People search by city, age and interests.
How we help: we build landing pages for the combinations that have real demand.
A competitive niche
Big brands own general queries.
How we help: keyword research shows where niche and local demand is, so a smaller project can compete.
Traffic that doesn't sign up
Visitors are wary of fake profiles.
How we help: we work on trust signals and the path from landing page to registration.
Adult SEO for dating sites
The adult industry plays by stricter rules than mainstream dating. Google filters sex-oriented dating services and explicit pages when SafeSearch is on, and many sites won't link to an adult website. For sites with a significant amount of adult content alongside neutral pages, we:
Separation helps Google classify the content correctly, but it doesn't guarantee that pages will show with SafeSearch on.
What We Do
In order to set your dating site up for success, our SEO promotion packages include comprehensive tools and guidance for initial project kickoff and setup as well as ongoing, monthly SEO development.
At the start
One-timeEvery month
MonthlyDating SEO CMS
Years of expertise have enabled us to develop a universal Content Management System (CMS) specifically for dating websites, which we refer to as Dating SEO CMS. Once installed on your server, this software allows us to start the SEO promotion of your dating site, increasing organic site traffic and eventually revenue.
Dating SEO CMS offers the following features:
- Quickly create and optimize landing pages, as well as fill them with content.
- Instantly make your website's pages unique by using a template system for metadata and content.
- Manage user profiles displayed in public listings using categories.
- Generate and deliver pages to the browser as quickly as possible, thanks to a caching mechanism.
- Ensure security and encryption of the connection.
Dating SEO CMS is constantly being updated with new features and technologies.
Technical SEO for dating websites
Most issues we find in a dating website technical SEO audit come from the size and structure of the site. These are the ones we fix most often.
How we work
We discuss your site, niche and goals and tell you if SEO makes sense for it.
Site URL, target countries, current traffic if you have it.
Niche and competitor analysis, a check of your site, a commercial offer.
Access to Google Analytics and Search Console.
Technical audit, keyword research, strategy, analytics setup.
Approval of the strategy, server access for the CMS.
Dating SEO CMS setup, technical fixes, first landing pages and links.
Server access; a developer contact if your site doesn't run on SkaDate.
Content and links at full pace; first ranking and traffic growth usually appears here.
Feedback on reports, approval of new sections.
New niches and locations, conversion improvements.
Monthly review call.
Results depend on competition in your niche, the site's history and the link budget. Pages we build can keep attracting users after the active phase, but rankings need ongoing upkeep in competitive niches.
What's included in implementation
Our team makes the changes in the Dating SEO CMS and on sites built on SkaDate. If your main site runs on another platform, we prepare specifications for your developer or estimate the work separately. Changes outside the agreed SEO scope, such as new site features, are estimated separately.
Your team
We can sign an NDA before we start.
Pricing
The dating site SEO promotion budget covers all one-time and monthly SEO efforts, as well as monthly fees for cloud software used in the process.
All dating sites operate in some unique niche and have their peculiarities, such as competition, market volume, and diversity of queries. These factors significantly influence the amount of effort required for their promotion and the budget for attracting backlinks, which is why we always begin our work with Budget Estimation.
Budget Estimation
- Cost and timelines for the Setup and Strategy Development phase
- A monthly budget for link acquisition
- A monthly budget for iterative promotion
- A list along with monthly costs of the necessary software
- A brief analysis report of your niche
Setup and Strategy Development
- Audit and setup
- SEO strategy development using thorough research
- Custom design & development
- Installation and initial setup of the Dating SEO CMSm
Monthly SEO Promotion
- Writing content for landing pages
- Optimization of the landing pages
- Placement of backlinks to landing pages
- Monitoring and analysis of results
- Monthly reports
- Strategy adjustments and improvements
*To estimate the budget, we need to:
- Collect and analyze basic keywords;
- Analyze competitors in your niche;
- Conduct a basic analysis of your site and determine its readiness for online dating promotion;
- Evaluate the quantity and quality of content for the promoted pages of the site;
- Assess the work needed to attract backlinks;
- Evaluate, if necessary, the modifications of your website and required resources;
- Assemble a team for your project.
This preliminary work is done one time, and its cost is calculated based on a $70 hourly rate. Usually, the preliminary phase takes approximately 20 hours.
**The cost of one-time SEO work typically amounts to $3000. Additionally, you pay the one-time $1200 licensing fee for the Dating SEO CMS. The cost of design and development for the CMS amounts to $1400.
***The cost typically amounts to $3000/month. Additionally, a separate budget is required for link placement. These budgets depend on the niche but usually amount to no less than $2000/month.
