29 Mar ONLINE DATING MARKETING. PART 2: SMM
Top Social Media Page Setup Guide
Nowadays it’s hard to imagine any freshly launched business without a ton of support in the form of good social media presence. While opening accounts across various networks seems like a no-brainer, many people still stumble when it comes to proper social media business presentation.
This helpful guide from SkaDate Dating Software aims to simplify understanding of all different dimensions and formats for anyone starting online dating business, as well as digital marketing enthusiasts in general.
Note that the clearer and finer your project is represented in social media, the more trust and support you will get for your brand from online users and visitors. And that’s our ultimate goal – to help you with a simple-to-follow Social Media Page Setup Guide.
- Cover photo: 851 px wide by 315 px tall
- Profile image: 180 px wide by 180 px tall
- Highlighted image: 1200 px wide by 717 px tall
- Shared image: 1200 px wide by 630 px tall
- Shared link thumbnail image: 1200 px wide by 627 px tall
It’s a guess, but it’s likely we don’t have to explain to you what Facebook is. What’s important is that all cat posts and family updates aside, Facebook is one of the best social media platform for online marketing around. As such, just go along with the general visual Facebook guidelines for business pages.
Facebook Cover Photo is a key element of your profile, as it conveys the concept of your business on the most popular social network in the world. The minimum size acceptable for the cover is about 399 x 150 pixels.
Facebook Profile Picture is most likely the logo of your business – essentially your face on Facebook. It’s used on every post in your timeline, as well as on all of your comments, and also in Facebook Open Graph search results. Acceptable size is 180 x 180 pixels.
Facebook Shared Image is what it says in the tin – every image you share with the public to engage the visitors. Shared images will appear on your timeline, as well as newsfeeds of your followers. Acceptable maximum size is 1200 x 630 pixels.
- Background image: 1500 px wide by 500 px tall
- Profile image: 500 px wide by 500 px tall
- Banner image: 646 px wide by 220 px tall (minimum)
- Standard logo: 400 px wide by 400 pixels tall (maximum)
LinkedIn is less about fun, and more about real business opportunities, building your professional network, and passively advertising yourself and your business. With this in view, all of your visual elements on this social network should look accordingly.
LinkedIn is always improving it’s presentation options, so make sure to use the banner and cover image to your best advantage. Emphasizing success, stability, and uniqueness of your brand through images will make you stand out from the crowd.
- Profile image: 165 px wide by 165 px tall
- Board display: 217 px wide by 147 px tall
- Pin sizes: 236 px wide
Pinterest is a photo-sharing website, which positions itself as a visual bookmarking social network. Keep in mind that 87% of all Pinterest users are women, mostly in the 25 to 54 age brackets. This info can be used to your advantage, especially since Pinterest has an entire separate model dedicated to Business pages, i.e. your virtual showcase.
Remember that to drive more engagement with your pins you can upload images with larger predetermined default dimensions of 236 pixels and accordingly scaled height. The expanded pins will be of a minimum width of 600 pixels, but even then you can post higher-up images.
- Profile image: 110 px wide by 110 px tall
- Photo size: use 1080 px width for best quality
- Photo thumbnails: 161 px wide by 161 px tall
One thing to remember about instagram is that all posted pictures should be square (1:1 aspect ratio). Also, Instagram is obviously all about image sharing – the social network is not really suited for distributing text content, hence extra attention should go to picture selection and its quality.
- Header photo: 1500 px wide by 500 px tall
- Profile image: 500 px wide by 500 px tall
- In-stream photo: 440 px wide by 220 px tall
While Twitter is all about micro-blogging and quick communication, it is still important to maintain a visually appealing and professionally-looking profile page. It is the home of your brand, and it’s content is similar to Facebook – use Profile Photo for your logo, and Header Photo to convey the idea of your business. Making the right first impression in one go is vitally important, so make sure both pictures work towards strengthening your brand.
You can also add a total of four images to your every tweet, which will appear grouped in the news stream of your followers. Just remember that you have an ever-present character limit while posting, and each new picture will eat this space up with an image link.
- Video uploads: 1280 px wide by 720 px tall
- Channel cover photo: 2560 px wide by 1440 px tall
YouTube is the biggest video sharing social network in the world, and thus pictures take a backseat to video, but it doesn’t mean your overall channel look should suffer because of it. Like with Facebook and Twitter, your profile page must look appealing and professional enough for the visitor to stay on and subscribe to your content.
Important note – YouTube creates different presentations depending on the platform used for accessing content (desktops, tablets, smart TVs, etc.) Make sure your visual look good on all of them. And of course, check dimensions, resolutions, and aspect ratios before uploading your videos – low quality will get you nowhere these days.
- Profile image: 128 px wide by 128 px tall
- Image post: 500 px wide by 750 px tall
Tumblr remains one of the few platforms with some untapped marketing opportunities, while at the same time presenting enterprises with a lot of incentives and benefits. Since Tumblr is mostly an outlet for creative souls, it’s easy to use it to target specific groups, without diluting the message. Animated gifs are a growing popular trend on Tumblr, and make it great for creating viral content. Just remember that your file size should not exceed 10MB for images and 1 MB for animated gifs.
- Profile image: 250 px wide by 250 px tall
- Cover image: 1080 px wide by 608 px tall
- Shared image (on home stream): 346 px width minimal
Once upon a time Google+ was promoted as a Facebook killer, alas that didn’t happen. Still, the social network works as an amazing combination of Facebook and LinkedIn – it’s less uptight than the latter, but is used by more professionals than the former.
The underlying link with Google’s all-encompassing services make it a must-have tool for marketing intents – the bigger your following on Google+, the more weight you have in the eyes of Google. With this in view, your business presentation and content must be top notch if you plan to succeed.
As a side note, remember that your profile pic (logo) for Google+ appears as a circle across the entire platform (profile page, post comments, etc.) Hence, choose your pic wisely, as some corners will have to be literally cut.