Boost Your Dating Site Conversions with 5 New Premium Plugins
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August 18, 2025
Serial entrepreneur with over 15 years of experience in the online dating industry. He has successfully built and scaled multiple platforms from zero to millions in revenue, including Meetville (Co-Founder, scaled to $5M+ ARR) and Seeking.com (Head of Growth, drove $20M+ in revenue growth).
Alex helps founders build profitable dating businesses, not just apps. He shares playbooks on launching and growing dating products.
The first three months of 2025 have flown by — and for good reason. We’ve been busy building tools that make your dating app more competitive and profitable.
Today, we’re excited to announce five new plugins, all designed to increase your subscription conversion rate. These features are inspired by the biggest players in the dating space — think Tinder, Hinge, Bumble — and are now considered standard in the industry.
All five plugins are available starting today for all clients on Managed Support plans.
Rewind
Ever swiped left too fast and regretted it? Rewind allows users to undo their last swipe — but only if they’re premium subscribers. This simple feature adds significant value to your subscription offer and is a proven driver of upgrades.
Incognito Mode
Some users value privacy above all else. With Incognito Mode, they can browse profiles without being seen. It’s a critical feature for professionals or those who prefer discretion — and a compelling reason to subscribe.
Super Likes
Let your users stand out from the crowd. Super Likes allow them to highlight their interest with a special visual cue. Given how many likes women typically receive, Super Likes help users cut through the noise — available exclusively to subscribers.
Authorize.Net — Stripe Alternative
As many of you know, Stripe no longer works with dating platforms, even if your site is not adult-themed.
We’ve partnered with PaymentCloud, a trusted provider that helps dating platforms open Merchant Accounts. Payments are processed through Authorize.Net, one of the most reliable and widely used gateways in the U.S.
If you want to switch to PaymentCloud, please contact your Support Manager for help getting started.
Coming SoonÂ
We’re not slowing down. Here’s a sneak peek at what’s coming next:
- Tinder Mode for Desktop – Swipe profiles directly on desktop.
- Like Limit – Daily like limits to encourage thoughtful swiping and boost upgrades.
- Viewed Me – Show blurred profile viewers to entice subscriptions.
- Liked Me – Show blurred list of people who liked you, with unlock via subscription.
Let’s make 2025 your best year yet. 🚀
