Welcome back to our blog series on SEO and Marketing for sites powered by SkaDate Dating Software. Today we take a look at Google AdWords and answer two of the most frequently asked questions regarding this service:
First and most important thing to know about Google AdWords is that the service can help you bring initial traffic to your dating site. Virtually all webmasters eventually find themselves in a situation when they bought SkaDate Dating Software, setup and rebranded their site, and are ready to greet the first batch of singles looking for their match – but what’s next? Where should those singles come from?
A key benefit of Google AdWords is the availability of instant results – you pay money, activate your ads, and immediately start receiving traffic. Compare that to SEO, which is effective, but long and tedious work that requires lots of patience.
Our advice – if you are set on launching online dating business, never skip on Google AdWords!
Things to Keep an Eye On
Always monitor your marketing spending and volume/quality of traffic it brings. In one of the next posts we will talk about web analytics, conversion tracking, and the analysis of effective advertising investment.
We understand that you might have some difficulties deciphering AdWords interface, or don’t know what’s the best way to launch a campaign, or can’t decide how to minimize your CPC. Fear not, if you still want to include Google AdWords in your marketing campaign, and need our assistance, just contact SkaDate Dating Software sales team, and we’ll figure a solution for you.
Good luck with your marketing efforts!