Advertising (for dating website)
You should consider this monetization option if you’ve already attracted some visitors to your website. There are mainly two approaches to placing an ad on your website.
The first one is when you have to find the advertiser by yourself through the internet, your local or online community, etc. You can also mention on your website that you are offering ad placement so that potential advertisers can contact you with their offers. After that, you can manually place an ad banner or text on your site. You can charge advertisers for ad placement the same way magazines or newspapers do. You can use a plugin or any other tool that will count the number of times the ad was shown to a user or clicked, you’ll be paid accordingly.
The other way is to add Google AdSense to your website and thus become a part of Google Content Network - a collection of sites where Google runs contextual advertising. In other words, when advertisers come to Google, it “sends” their ads to promote through its network websites. When users visit your site, they are shown the most relevant ad targeted specifically to them. Even if it’s Google that administrates, sorts, and maintains the ads, you can manage the type and category of the ads you want to show.
There are various ad types and forms Google support. You can always select which of them you want to run on your dating site. It can be an image, video, text, or interactive advertisement. The flexibility of Google AdSense allows you to control ad placement and select the pages and parts of your dating website where to show it.
There are also four ways for revenue calculation, you can choose which one you want to use.
- CPC (cost-per-click) - you are getting paid for the number of clicks on the ad;
- CPM (cost-per-thousand impressions) - you are getting paid each time advertiser’s ad is served and is viewed by your users;
- Active View CPM (Active View cost-per-thousand-impressions) - you are getting paid if a site visitor performs a specific action, for example, hovers over the played video ad for 2 seconds;
- CPE (cost-per-engagement) - basically the same as CPM but counts only the views when the user sees at least 50% of the ad.
