Hummingbird made us realize that high ranking of a website is not just about building a large number of links. Google’s search algorithms evolved in complexity as well as search results today display text, recipes, images, videos. Why not to turn this problem of complexity into the opportunity?
So, what is VSEO?
Video Search Engine Optimisation is the use of various techniques to improve a video’s ranking in the search engines. It is the use of tags and descriptions used when uploading to provide search engines with the assets of to index videos in search results.
There are couple of reasons why VSEO is important these days:
It’s important to remember that the video production will cost you a hefty chunk of money, so better to spend it wisely. Define your goals first. Conceptualize it depending on the goal: is the aim of the video to build links and generate social shares or to increase conversions or both?
You created a quality video. Now time to get viewers to find your video.
Search engines are undoubtedly getting smarter, but cannot see yet what’s in the video. Google and YouTube rely on the information that exists about the video: metadata, number of comments and share, date added, view count, rating and flagging, incoming links, etc.
Good luck, and keep an eye on SkaDate Dating Software blog for more useful tips and information.