In today’s SkaDate Dating Software blog post we’ll talk about dating site promotion. Our last article had a few tips and ideas about starting dating sites, choosing niches, and defining target audiences for the expansion of member base. After choosing a professional solution (like SkaDate dating script), installing good eye-catching templates, and getting the overal concept ready for the launch, the next big question is the promotion.
All key promotion aspects can be split in two groups: online and offline advertising. If you are running a local-bound dating site, emphasize the old school offline marketing, whereas an international service will require an extensive Internet campaign. For the successful and organic growth combine both strategies and see your business flourish.
We’ve got some tips for both, on and offline campaigns. Depending on your budget you can use all of them or just some.
Five Best Ways for Offline Dating Site Promotion
Five Best Ways for Online Dating Site Promotion
Many new sites spend a big amount of money on the initial marketing push and then forget about advertising all together. Think over your promotional budget, write a clear step by step plan. It is better to spend a small sum each month in the long run, then lose all your money in the first several weeks.
People need some time to get used to the new dating site on the block. Your member database will gradually grow and eventually you will use a steady return on the marketing budget invested.
I hope these ideas will help to start your advertisement campaign, but there are plenty more things you can do, just look around and work out other ways for your successful site promotion.
Let us know what you think and share some of your own ideas in the comments below.