One of the most important parts of paid campaigns is the conversion rate of a website. So, what is the conversion rate? Conversion rate is the percentage of potential customers who take a desired action on your site: subscribe, call or make a purchase. For example if 100 visitors come to a particular page on your website via a pay per click ad and 1 out of of that 100 makes a purchase (or any other desired action), the conversion rate for an ad is one percent. The larger the number — the more successful your paid ad is.
How to improve your conversion rate?
Many websites concentrate only on increasing the number of visitors, when conversion rate is of a higher importance. Tracking the conversion rates allows you to correct problems, make necessary improvements and improve sales. As Dave Lavinsky of Forbes said: “No matter how good your current conversion rates are, they can always get better”. Keep up with the SkaDate blog, more tips are coming!