Web Push Notifications now work on iOS devices – update your Skadate engine to activate it!

Web Push Notifications for Dating Sites

Introducing web push notifications on iOS for dating site owners represents a significant opportunity. Particularly for those operating in niches not typically accepted in Apple's App Store, web push notifications offer a critical communication channel directly to your users' iOS devices.

Imagine the competitive advantage you gain when your platform can alert users in real-time about new matches, messages, or special events—this is what web push enables. According to a study on user engagement, push notifications have been shown to increase user retention rates by up to 88% (source: Business of Apps). This is vital in the dating industry, where engagement directly correlates with customer satisfaction and revenue.

Here's why every dating site owner should consider this:

• Increased Engagement: Instant notifications about new messages or matches keep users returning.
• Higher Retention Rates: Consistent reminders and updates can reduce churn rates significantly.
• Broadened Reach: Reach users directly on their devices, bypassing limitations set by app marketplaces.

Setting Up Web Push Notifications

Users must subscribe to web push notifications to ensure that they work correctly. On iOS devices, there is an additional step—users must install your PWA app on their home screen for notifications to function. This step is crucial, as, without it, iOS devices will not receive web pushes. On Android, however, installing the PWA is not required to receive notifications.

Skadate supports all these processes, making engaging with your users across both platforms straightforward.

User Experience for iOS Web Push Notifications

For iOS users, two key actions are necessary: adding the PWA to the home screen and subscribing to notifications. Skadate has developed mechanisms to encourage users to complete these steps effectively.

User Interaction:

• Home Screen Addition: Skadate checks if the user is browsing through a browser or if the app is already installed on the home screen. If it's not installed, users see a button with instructions to add the app to their home screen.