Creating your own online dating site takes time and creativity, but these sites have real potential as lucrative businesses. Here is a 5-step guide to starting a dating site, powered by SkaDate Dating Software.
1. Dating Site Concept
Define your niche
When starting your dating site, it’s best to decide on a dating market niche since the general marketplace is already occupied by big players difficult to compete with. For your convenience, we have outlined several quickly-expanding niches in the SkaDate Dating Software blog. Alternatively, you can start developing your own unique idea. Consider vegetarians, smokers, food lovers or pretty much anyone else as potential target audiences. The narrower the social group you choose, the more converting potential it will have.
Brand name and domain
Developing a name for your dating site is crucial in brand building. In many cases, the choice of a domain name is a key to dating site success. It’s not a process to take lightly, though it often happens that the timeframe is tight, due to site’s readiness for the launch. Think up a short and catchy name with a prominent top-level domain. For instance, visitors are much more likely to find your site quickly if they associate it with the name you picked, and merely add .com at the end.
2. Technical matters
Choose high-quality software
Choosing high-class dating software from the assortment of products offered on the market could be a tedious process. The real value of a dating script is usually determined by the best price-to-performance ratio, company record, product flexibility, etc. In this sense, SkaDate Dating Software is often the preferred choice for both industry professionals and startups looking for a solution to satisfy their specific goals. SkaDate offers an entire package of administrator and user features needed for creating a successful dating/community site at a one-time fee of a few hundred dollars.
Decide on a hosting provider
One of the most vital decisions to make when starting your dating site is choosing a web host. It’s important to select the right option, as otherwise all the hard efforts could be wasted or lost. Please keep in mind that not all hosting companies are optimized for the best results working with SkaDate. We offer our own hosting and also recommend a few tried-and-trusted providers.
Design a logo
In simplest terms, your site’s logo is a meaningful symbol that communicates the depth of information in a well-organized manner. Symbols are used to replace what would usually need a lot of explanation. That is why it is important to develop a good logo describing a business concept when starting your dating site. It will help your potential target audience and existing site members to memorize your site easier.
A logo is also a significant element of your company’s brand, which defines what your customers feel about your product and service.
Choose a template
Just like in real life, there is only one chance to make the first impression online. You only have a few seconds to grab visitors’ attention and make sure they come back to your site. The more visually attractive the home page is, the longer users stay.
Luckily, all SkaDate Dating Software customers can pick from a variety of free trendy and professionally designed templates.
In additional, there is a number of Premium Dating and Social Networking Themes developed for SkaDate Dating Software to make customers sites even more unique.
4. Dating site promotion
It’s a well-known fact that your online dating site’s success typically defined by its ranking position in search results. That is why it is highly advisable to make your new website as much search-engine-friendly as possible. This process is time-consuming, but free of charge and can lead to fantastic marketing results.
The essential Search Engine Optimization (SEO) steps include developing a high-quality text content spiced up with relevant keywords, inserting meta information into page source code, increasing the number of incoming links, etc. For more info on SEO and marketing refer to SkaDate FAQ section.
Pay-per-click is an Internet advertising model, based on the following condition: advertisers pay for displaying their ads only as they get clicked.
Advertisers set the bid for their campaign or specific keyword: in other words they select a maximum cost they are agree to pay per one click. After running a PPC campaign, this advertising strategy places your website on the first page of search results in a very short time period. Profit for advertisers is evident, since traffic is directed to a website almost instantly.
5. Dating site monetization
Finally, here is the step where all the advantages of a good dating script become evident. SkaDate Dating Software is not just a simple pack of features that allows you to start dating sites but is an actual and efficient dating business solution. It features paid membership plans, user point systems, SMS billing, hot lists, and plenty more, all to monetize your dating site.
Apart from monetization features based on making money from site users, Skadate Dating Software also allows admins to join affiliate advertising programs, placing banners and links from Google Ads or other publishers and making money online on a cost-per-click or cost-per-impression basis. As soon as your site gets more popular you can also employ direct banner advertising.