Tinder, Bumble, and Instagram are just three of many popular brands using PWAs to enhance user experience. PWAs ensure a seamless experience across different platforms and devices. In the dating industry, they can be crucial for reaching mobile users, especially when app store policies pose challenges for certain dating niches, for example, if you target adult and sugar baby or sugar daddy niches. We have detailed articles on PWA and Web Push Notifications on iOS, but for now, let's briefly explore the key benefits of having a dating PWA:
Broader Accessibility
PWAs work across all platforms using a single codebase. This means they can be used on both Android and iOS devices, as well as on desktops, without the need for separate versions. This universality helps reduce development and maintenance costs, which can be quite high if you need to develop a comprehensive dating solution.
No Installation Required
Users can access PWAs directly via a web browser, bypassing the need to download and install the app from an app store. This convenience can lead to higher adoption rates as the barrier to entry is significantly lower. With a PWA, you streamline the access to your dating service, and this will be appreciated by users for sure.
Simplified Distribution
PWAs bypass the need for app store approvals, allowing for direct updates and distribution. This means updates and fixes can be deployed much faster and without the constraints or fees associated with app stores. At the same time, you save on the 30% commission imposed by the App Store, which you would otherwise have to pay for the distribution of your native app.
Also, unlike native apps, which often require users to download updates manually, PWAs update automatically whenever the user accesses the app. This ensures all users always have the latest version without any extra effort.
Engagement Features
Despite being web-based, PWAs can still utilize many features typically associated with native apps, like push notifications and offline capabilities, helping to improve user engagement and retention. And user engagement is the key to success in the dating domain.
SEO Advantages
Being web-based, PWAs are indexed by search engines, which is a significant advantage for visibility compared to native apps that are siloed within app stores. This can lead to better search engine ranking and easier discoverability by potential users. In the dating domain, SEO and marketing play a particular role, so gaining some extra visibility points is always a plus.
