is one of the most popular and acclaimed dating scripts on the market, and there is a good reason why it is chosen again and again over various white label solutions for the past seven years. Nevertheless, many new clients who want to start online dating business often compare the two options at hand, and we are here to help them.
‘White label’ refers to a product or service produced by one company and than re-branded and sold by other companies as their own. The term comes from the world of vinyl records, where prior-to public release promo copies were sent to DJs, bearing no official artwork but a simple white label instead.
In general, white label is seen as something mass-produced and generic. Think low-end electronics or supermarkets with store-brand goods – these are usually just re-brands made by someone else. And there’s nothing wrong with that – sometimes white labels can reduce costs and save time. The same works for white label online dating, but not quite.
You see, the demand for online dating is still huge. There are nearly 100 million singles in the US alone ready to be virtually matched right now. The business is striving, and the industry is frequently referred to as recession-proof. Nevertheless, the honeymoon might be over soon, thanks to the quickly growing competition.
Why am I telling you this? Because the only way to succeed in online dating nowadays is to be unique and original. No one needs mass-produced and generic products if those are readily available from big brands only a click away. Online dating startups have to rely on a lot of creative freedom, target niches and be innovative, something white labels just cannot offer.
Only stand-alone platforms, especially the ones based on something like SkaDate dating script with its unencrypted source code, give users full control over their websites. They will be in charge of every aspect of the development, from design – to database expansion – to niche-specific modification, etc. Basically, anything can be done with the original script given enough effort.
With white labels new clients get a ready, generic dating solution and a member database used by all other numerous customers. That’s a problem right there, since all the new members brought to a white label website by admins will dissolve in the common pool. Needless to say, this also works against any niche concepts, since new members will be part of the same database used for, say, adult and christian sites at the same time. Do you think your members will like this idea?
But maybe the money’s good here? Ross Williams, the founder of WhiteLabelDating himself said that some of his company’s partners managed to reach a pretty decent monthly profit, but only after spending in the north of $60.000 per month on marketing. And now look around – notice how virtually all of the dating websites that are actually making millions of dollars and setting trends run on stand-alone dating software like SkaDate? Yeah, it’s not a coincidence.
See, that’s all relative, of course, but there’s one thing to know about money in relation to white label dating solutions. No matter how hard admins work on their sites, market them, grow databases, etc., 50% of the profit will always go to the original white label.
So, not only users don’t have full control over their sites, cannot make them truly unique and target narrow niches, the profit is also split 50/50. This is a trade-off for having less overhead and not worrying about building a loyal member base.
Perhaps, white label dating solutions were a very viable option just a few years ago, when the market was still exploding. Unfortunately, that time is gone now, and more effort has to go into launching dating sites these days to make them stand out and succeed. Hopefully you’ll find this information useful, because the final choice is up to you.
Previously we compared leading dating software developers. Check the article to explore which is the best for your project.